Signals is the official trend exhibition at Habitare, the leading event for furniture, interior decoration and design in Helsinki, Finland 11-15.9.2019

Signals trend exhibition focuses on the future trends and weak signals of interiors, living, lifestyle and design. The phenomena are mirrored through larger megatrends and societal changes. Signals is curated by Susanna Björklund and Sisse Collander, and it is part of Ahead!, the design area of Habitare.

Signals has gained prominent media attention internationally and in Finland

#signalsathabitare #signals2018 #signalsinmaking #AHEAD2018

Signals

Trend Exhibition

is looking for innovative future oriented

business partners for 2019.

The proportion and depth of the co-operation is personally tailored to reflect the needs and preferences of each company.

Contact

Trend Analyst / ENNE

SUSANNA BJÖRKLUND

susanna [at] ennetool.com

+358 500 770 690

HANNA TUOMINEN

hanne [at] ennetool.com

+358 40 735 5083

SISSE COLLANDER

sisse.collander [at] ennetool.com

+358 50 5168 577

Signals 12.—16.9.2018

Last year the theme for Habitare was

ROOTS

The exhibition has four themes, each of which forms their own separate world. In 2018 the themes were:

BARE & PURE

 

Courage means different things to different people, as does perfection. Similarly, wild means genuine to some people and scary to others.

 

Do we dare to be bare, vulnerable, and as we are, with no filters? Do we dare to face other people and be empathetic?

 

How much do expectations, norms and unwritten rules guide us, including in how we decorate our homes?

GLAMOUR

 

Through the ages, people have wanted to pretty themselves up and rise beyond the daily reality. Daily life is about feelings, like the home.

 

Many things are changing, raising much-needed debate about various issues, including non-binary gender identities. The “personality economy” adds diversity to society.

 

Homes draw inspiration from the style of Ziggy Stardust, not forgetting playfulness. Warmth and edginess are found at the boundary of good taste.

RENAISSANCE

 

In the future, people should have a wider skill set and be prepared to create their own jobs.

 

On the other hand, multi-skilled Renaissance people have existed throughout history. The information society and social media uncover talents in surprising fields, with surprising criteria, and in a multidisciplinary and open-minded manner.

 

The look of homes will become even more varied and colourful. The appreciation of art seems to be on the rise.

DREAM WORLD

 

Human behaviour is not logical, and emotions guide us more than we think, which is as it should be. In dreams, we explore different realities and move around spaces and places that do not exist.

 

Who defines what is real? In the English language, ‘dream’ has a double meaning related to our sleep and our aspirations. Do we dare to dream?

 

What is our dream home like? Is it illogical and strange in the eyes of others?

SIGNALS

ROOTS

Signals Habitare 2018
Signals Habitare 2018
Signals Habitare 2018
Signals Habitare 2018

SIGNALS 2017

Theme for 2017

TOMORROW’S HOME

SIGNALS 2016

Theme for 2016

OPEN THE DOORS!

Comfortable Chaos

Home is alive and creates mess, both physical and mental. What makes a home home? Does incompleteness bring peace of mind, or does it irritate?

Comfortable Chaos

Home is alive and creates mess, both physical and mental. What makes a home home? Does incompleteness bring peace of mind, or does it irritate?

Inhouse Love
Love lives inside us.

What does a home filled with love look like? Are passion and sexuality visible at home? What is public, what is private?

Inhouse Love
Love lives inside us.

What does a home filled with love look like? Are passion and sexuality visible at home? What is public, what is private?

Combined Roots

Stories, roots and history attach us to a place, space and time. What makes old old? Does old have to be old? The world changes fast, do people and their behaviour change?

Combined Roots

Stories, roots and history attach us to a place, space and time. What makes old old? Does old have to be old? The world changes fast, do people and their behaviour change?

Design, Art or Both?

Design is exhibited through art. Boundaries between design and work are blurring. What is design anyway? Experience economy and personalisation economy are here. Will beauty and aesthetics grow more important?

Design, Art or Both?

Design is exhibited through art. Boundaries between design and work are blurring. What is design anyway? Experience economy and personalisation economy are here. Will beauty and aesthetics grow more important?

SIGNALS 2016 MEDIA

10

 

Signals was seen in over ten different online articles.

50

 

Several bloggers wrote about the exhibition. Signals was brought up in at least 50 different posts, of which over ten were from outside of Finland.

1000

 

More than 1000 pictures were posted on social media about Signals.

TV

 

Signals was featured many times in the Finnish print media. Additionally Susanna Björklund talked about the future of design regarding Signals in television and on the radio.

SIGNALS 2015

In Between

Interesting things happen in the in-between spaces and places. The boundaries between craft and design have blurred, and the field of design is becoming wider and more complex. Our idea of work is in turmoil, and the sharing economy as well as networks are here to stay.

In Between

Interesting things happen in the in-between spaces and places. The boundaries between craft and design have blurred, and the field of design is becoming wider and more complex. Our idea of work is in turmoil, and the sharing economy as well as networks are here to stay.

Simplify

With the constant sensory overflow, people want a simpler life. Less is more. Design is insight driven; the focus is on the absolutely essential. Social design is a world-saving tool.

Simplify

With the constant sensory overflow, people want a simpler life. Less is more. Design is insight driven; the focus is on the absolutely essential. Social design is a world-saving tool.

Positive Psychology

Cherish the moment. Surround yourself with aesthetically pleasing things. Do good and feel good. Previously, luxury products were required to be perfect, but we now want to see the marks left by life in them. New innovations rise from courage and a positive mindset. Ethical design has a broader context.

Positive Psychology

Cherish the moment. Surround yourself with aesthetically pleasing things. Do good and feel good. Previously, luxury products were required to be perfect, but we now want to see the marks left by life in them. New innovations rise from courage and a positive mindset. Ethical design has a broader context.

Deep

Culture has deep roots. Design gets inspiration from history and emotions, while also looking ahead. During uncertain times and economic turmoil, people want their home to be their haven. Ethical design has a broader context.

Deep

Culture has deep roots. Design gets inspiration from history and emotions, while also looking ahead. During uncertain times and economic turmoil, people want their home to be their haven. Ethical design has a broader context.

SIGNALS 2015 MEDIA

The 2015 Signals exhibition raised major interest among visitors and the international press. The highly esteemed international design “bible” Wallpaper featured Signals in an online article: Societal design: Susanna Björklund’s inaugural ‘Signals’ installation at Habitare

 

Wallpaper Magazine

Societal design: Susanna Björklund’s inaugural
‘Signals’ installation at Habitare