Signals is the official trend exhibition at Habitare, the leading event for furniture, interior decoration and design in Helsinki, Finland 13.—17.9.2017

Signals trend exhibition focuses on the future trends and weak signals of interiors, living, lifestyle and design. The phenomena are mirrored through larger megatrends and societal changes. Signals is curated by Susanna Björklund and her team, and it is part of Ahead!, the design area of Habitare.

Signals has gained prominent media attention internationally and in Finland

#signalsathabitare #signals2017 #signalsinmaking #AHEAD2017

Signals 13.—17.9.2017

This year the theme for Habitare was

TOMORROW’S HOME

The exhibition has four themes, each of which form their own separate world. In 2017 the themes were:

OFFLINE

 

There is a strong countertrend for the megatrend of digitalisation. We increasingly value own time, intuition, tacit knowledge and soft values. Do we really need to be online and available 24/7? Hand made objects, tactile materials and surfaces invite us touch. Physical books have not disappeared and the green boom of plants and flowers shows no signs of fading.

WHAT COLOR ARE YOUR GLASSES?

 

All of us have different tastes and interests and we are far from being objective. For some the glass is half full, for some always half empty. We wish our homes to show personality and yet we want to belong. There are countless trends in the information society, do they matter anymore? How does your home reflect your happiness?

AGE LESS

 

Aging is a megatrend, people seem to turn invisible when they get older.
But aesthetics and own personality are still important. Luckily age conventions are blurring in many ways, anyone from a teenager to a granny can found a thriving business. Does a home reveal the age of the inhabitant or is it more about tastes and values? When does a piece of furniture turn old or become a classic?

COINCIDENCE

 

Not everyone believes in coincidences, but one cannot control everything either. Who do we happen to meet? Where do we happen to be born, where do we start a home? What is available in the furniture shop, flea market or sale, when we are shopping?

SIGNALS 2017

WHAT COLOUR ARE YOUR GLASSES?

Signals

Trend Exhibition

is looking for innovative future oriented

business partners for 2018.

The proportion and depth of the co-operation is personally tailored to reflect the needs and preferences of each company.

Contact

Trend Analyst / ENNE

SUSANNA BJÖRKLUND

susanna [at] ennetool.com

+358 500 770 690

KISSE QVICK

kisse.qvick [at] ennetool.com

+358 44 547 3727

SISSE COLLANDER

sisse.collander [at] ennetool.com

+358 50 5168 577

SIGNALS 2016

Theme for 2016

OPEN THE DOORS!

Comfortable Chaos

Home is alive and creates mess, both physical and mental. What makes a home home? Does incompleteness bring peace of mind, or does it irritate?

Comfortable Chaos

Home is alive and creates mess, both physical and mental. What makes a home home? Does incompleteness bring peace of mind, or does it irritate?

Inhouse Love
Love lives inside us.

What does a home filled with love look like? Are passion and sexuality visible at home? What is public, what is private?

Inhouse Love
Love lives inside us.

What does a home filled with love look like? Are passion and sexuality visible at home? What is public, what is private?

Combined Roots

Stories, roots and history attach us to a place, space and time. What makes old old? Does old have to be old? The world changes fast, do people and their behaviour change?

Combined Roots

Stories, roots and history attach us to a place, space and time. What makes old old? Does old have to be old? The world changes fast, do people and their behaviour change?

Design, Art or Both?

Design is exhibited through art. Boundaries between design and work are blurring. What is design anyway? Experience economy and personalisation economy are here. Will beauty and aesthetics grow more important?

Design, Art or Both?

Design is exhibited through art. Boundaries between design and work are blurring. What is design anyway? Experience economy and personalisation economy are here. Will beauty and aesthetics grow more important?

SIGNALS 2016 MEDIA

10

 

Signals was seen in over ten different online articles.

50

 

Several bloggers wrote about the exhibition. Signals was brought up in at least 50 different posts, of which over ten were from outside of Finland.

1000

 

More than 1000 pictures were posted on social media about Signals.

TV

 

Signals was featured many times in the Finnish print media. Additionally Susanna Björklund talked about the future of design regarding Signals in television and on the radio.

SIGNALS 2015

In Between

Interesting things happen in the in-between spaces and places. The boundaries between craft and design have blurred, and the field of design is becoming wider and more complex. Our idea of work is in turmoil, and the sharing economy as well as networks are here to stay.

In Between

Interesting things happen in the in-between spaces and places. The boundaries between craft and design have blurred, and the field of design is becoming wider and more complex. Our idea of work is in turmoil, and the sharing economy as well as networks are here to stay.

Simplify

With the constant sensory overflow, people want a simpler life. Less is more. Design is insight driven; the focus is on the absolutely essential. Social design is a world-saving tool.

Simplify

With the constant sensory overflow, people want a simpler life. Less is more. Design is insight driven; the focus is on the absolutely essential. Social design is a world-saving tool.

Positive Psychology

Cherish the moment. Surround yourself with aesthetically pleasing things. Do good and feel good. Previously, luxury products were required to be perfect, but we now want to see the marks left by life in them. New innovations rise from courage and a positive mindset. Ethical design has a broader context.

Positive Psychology

Cherish the moment. Surround yourself with aesthetically pleasing things. Do good and feel good. Previously, luxury products were required to be perfect, but we now want to see the marks left by life in them. New innovations rise from courage and a positive mindset. Ethical design has a broader context.

Deep

Culture has deep roots. Design gets inspiration from history and emotions, while also looking ahead. During uncertain times and economic turmoil, people want their home to be their haven. Ethical design has a broader context.

Deep

Culture has deep roots. Design gets inspiration from history and emotions, while also looking ahead. During uncertain times and economic turmoil, people want their home to be their haven. Ethical design has a broader context.

SIGNALS 2015 MEDIA

The 2015 Signals exhibition raised major interest among visitors and the international press. The highly esteemed international design “bible” Wallpaper featured Signals in an online article: Societal design: Susanna Björklund’s inaugural ‘Signals’ installation at Habitare

 

Wallpaper Magazine

Societal design: Susanna Björklund’s inaugural
‘Signals’ installation at Habitare